The founders 

We are Mohak and Manvi—two school friends whose story began twenty-eight years ago in the same classroom, sitting beside each other with roll numbers 25 and 24. Life eventually took us down different paths: Mohak built a career as a researcher with a think tank, while Manvi spent a decade shaping brands. But somewhere between careers, deadlines, and growing up, the idea of creating something of our own stayed with us. What started as countless conversations between old friends slowly turned into a shared dream and eventually, into TwentyFive24.

The idea

The idea came from the kind of things we’ve always valued ourselves—timeless over trendy, simplicity over noise, and quality over shortcuts. We didn’t want to build something just for attention; we wanted to create a brand that felt honest to who we are and something people could genuinely live with, every day.

The journey 

As we explored the world of inspired fragrances, we realised that many recreated the scent, but not the experience of the originals. So instead of taking the easy route of sourcing ready-made oils, we started from scratch—spending a year researching, experimenting, and building our own formulations in a small lab. Through countless trials, risks, and both of us quitting our jobs, Twentyfive24 was built with one goal: creating fragrances truly at par with luxury perfumes.